Mike Cooch – Offline Webinar Autopilot – Webinar Mastery For Local Offline Marketers
Archive : Mike Cooch – Offline Webinar Autopilot – Webinar Mastery For Local Offline Marketers
Dear Offline Marketer,
Everyone in this industry knows that the local/offline opportunity is HUGE . That has a lot of benefits, but it also makes for a market crowded with “overnight experts” that are confusing your prospects with false promises and hype-filled sales pitches.
And as they say in marketing, “ a confused mind doesn’t buy .”
If you want to accelerate your sales and be able to charge a premium, you must separate yourself from the pack and make your prospects clear that you are the “ obvious choice ” to work with.
How do you build enough authority in the marketplace so that potential clients know you’re a legitimate player and not some pajamas-wearing WANNABE ?
And how do you build credibility FAST ?
You position yourself as the go-to EXPERT in your niche by providing compelling presentations that educate your prospects and signal to them that YOU are a trustworthy and valuable source of information.
EVERY major marketer or expert you can think of uses webinars to establish their authority by educating you with their knowledge and experience.
Because it works!
If you want to have any sway with potential clients, you’ve got to show them that you’re legit by demonstrating your expertise BEFORE you ask them to buy something from you. You must channel your inner professor (pipe and tweed jacket are optional) and DEMONSTRATE that you are the REAL DEAL …
That you have authority .
That you have substance .
That you should be listened to above all of the other noise .
Webinars are your shortcut for boosting your authority. When done right, they are a surefire formula for establishing yourself as an expert and using that credibility to:
Win new business AND (wait for it…)
MAKE MORE MONEY
I know because I have relied upon them to build my last TWO businesses.
My first venture (selling IT services to small businesses) began as a two-man startup in Boston and in a few short years grew to three cities (Boston, Denver and LA). Along the way we earned THREE consecutive spots on the Inc. 5000 list of the fastest-growing private companies in the nation.
My current business is providing offline services to small businesses around the country and has grown fast, growing to over $300K in recurring revenue each MONTH in just 18 months time! We’re selling the same stuff you are selling—SEO, websites, local directory submission, etc.
And guess what?
We use webinars as our primary marketing tool . Our results speak to the crazy power and effectiveness of online presentations.
Educational webinars provide you with an absurdly efficient way to accumulate goodwill and grow your authority with your prospects and customers. With that authority you can:
Generate more demand for your services
Charge higher prices without losing business
Get existing clients to buy more frequently
Snag new clients before the other guy does
Increase customer loyalty and retention
Generally CRUSH your competitors
Until now, creating educational presentations was a tedious and time-consuming ordeal requiring hours of effort spent on research, writing, editing, proofing and design.
Who wants to do all that? Who has the time?
With this offer, we’ve done virtually all of the heavy lifting for you, including :
Researching and writing the content that appeals to your audience
Designing PowerPoint slides for maximum impact (with emphasis on powerful imagery )
Writing compelling scripts for you to effortlessly follow
PLUS we’ve included proven email sequences to help you promote your webinar for maximum attendance
Yep, we’ve done the research, the content creation, AND the graphic design for SIX totally dialed-in presentations that will highlight YOUR expertise in the local/offline marketing industry and prime prospects to say, “ We want you ”.
Think about it:
No need to pick up a pen or boot up a word processor
No need to comb through the web looking for stats and proof points
No need to scour stock photography sites for images
No need to sweat over the design and organization of your slides
You can now market yourself in a very professional way without having to develop your own content!
You’ll receive professional, polished, ready-to-present webinars on all of the topics you need to sell the most common offline marketing services:
Search engine optimization
Social media marketing
And a general webinar on “Three Strategies Every Small Business Can Use to Ignite Growth”
(Delivery details: Product images above are for demonstration purposes only, all materials will be delivered electronically via the Local Income Lab membership website. Slides are in .pptx format, email sequences and scripts are in .doc format. Once you’ve purchased, you will be directed to create a Local Income Lab account, once you have registered you will have immediate access to the documents.)
Along with these “Webinars in a Box”, you’ll also receive our complete self-guided educational course:
How to Use Webinars to Fill Your Funnel and Position Yourself as the Obvious Choice to Work With
This course— a new favorite among offliners —will help you better understand:
Why you should use webinars (HINT: $$$)
What kind of content to present to increase (and sustain) interest among your prospects
How to structure/design your webinars for maximum impact
How to efficiently promote your webinars and boost attendance
Webinar planning and logistics for a stress-free event (includes checklist)
How to follow up effectively after your event and keep prospects moving down your funnel
Webinar delivery services you should consider using (includes a run-down of the most popular platforms)
How to SELL from the webinar and maximize your return on investment
What to do when things go wrong (how to minimize and move past game day mishaps)
Showtime tips : strategies for keeping your audience engaged and hungry for more
AND how to automate the entire process
We give you all of the tools, templates, and processes you need to crush it with webinars !
Nearly everything is done for you. All you have to do is stand up and deliver.
There is no easier, no simpler way to distinguish yourself from the competition and win new clients than this!