Michael Hauge – Marketing Story Creation
Archive : Michael Hauge – Marketing Story Creation
Telling masterful stories is an essential tool for luring potential customers, convincing them of the value of your product or service, and moving them to action. Drawing on his decades as a script consultant, author and lecturer, Michael reveals Hollywood’s most powerful methods for creating emotionally involving and commercially successful stories. Using film clips, hands on exercises and direct feedback, Michael shows how applying the principles of plot structure, character development and theme to your stories will strengthen your entire marketing campaign or presentation.
A 10-Hour Workshop by Two of Hollywood’s Best Story Analysts.
DVD 1: The Outer Journey: Explains the important structural principles that move any successful plot forward.
DVD 2: The Inner Journey: The deeper aspects that form the heart of the story. The Hero’s self is experienced or revealed.
DVD 3: The Journeys of Erin Brockovich
You will learn:
– The primary goal of all story
– The power of desire, need, longing and destiny
– The essential conflict all characters must face
– The 6 stages of a well structured story
– The magic of character arc and theme
– The 4 most effective ways to begin your story
– When to make yourself the story’s hero – and when NOT to
– 3 ways to create empathy with your hero
– The single secret for taking your stories from boring to captivating
Creating Your Signature Stories
To work at the highest level of marketing, you must have two signature stories – one for the beginning of your campaign or presentation and one for the end. Revealing yourself through personal stories will empower you to connect with your audience, convince them of your overall message, and compel them to take action.
MICHAEL HAUGE is a story expert, author and lecturer who works with writers, filmmakers, marketers, attorneys and public speakers, both in Hollywood and around the world.
Michael Hauge is the best selling author of Selling Your Story in 60 Seconds: The Guaranteed Way to Get Your Screenplay or Novel Read, as well as the new 20th Anniversary Edition of his classic book Writing Screenplays That Sell. A number of Michael’s seminars, including The Hero’s 2 Journeys with Christopher Vogler, are available on DVD, CD and streaming video through this website, and through booksellers throughout the world.
Michael has a Masters Degree in Education from the University of Georgia. He has worked in Hollywood for the past 35 years, and has presented seminars, lectures and keynotes in person and online to more than 70,000 participants worldwide.