Daniel Gilbert – Exploring The Frontiers Of Happiness
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Gilbert gives heaps of interesting examples to show how bad we are at comparing costs and estimating value, and the problem of shifting comparisons. As a result, we make poor decisions about what will make us happy.
- we underestimate the odds of our future pains, and
- we overestimate the value of our present pleasures.
My 2 cents
To put it another way: immediate gratification ain’t so gratifying – our brains simply trick us into thinking it will be.
Knowing that, we may find greater happiness if we adopt those old-fashioned virtues of patience, persistence and discipline.
But not when it comes to chocolate.